The Wall Launch Projection — BCR Piața Universității

3DLP supplied the architectural projection for Antena 1’s launch campaign for The Wall: Marele Zid in 2017. The show’s arched game wall, logo and red-and-green scoring colours were mapped onto the central glass canopy and surrounding façade of a prominent Bucharest building. The public installation translated the television format’s defining visual into an urban-scale nighttime experience ahead of its Romanian broadcast debut. The installation ran on 10 September across Banca Comercială Română's building at Piața Universității.