Samsung Galaxy S21 FE 5G at Grand Hotel Continental

3DLP supplied the full-façade projection system for Samsung's Galaxy S21 FE 5G launch on Grand Hotel Continental in Bucharest on 21 January 2022. Les Ateliers Nomad's mapping transformed the 1886 landmark with animated architectural outlines, portraits, graphic patterns and the phone's Olive, Lavender, White and Graphite colour palette during a four-hour evening activation on Calea Victoriei. The precisely aligned image carried both intricate artwork and product messaging across the hotel's three-storey Renaissance façade.