Piața Lidl Interactive Game

3DLP delivered interactive outdoor projection for the touring Piața Lidl game in Iași during summer 2021, with activations documented on 24 July, 28 August and 19 September. Motion sensors tracked each participant’s hands and translated their gestures into movement of an on-screen basket, which they steered to catch as many falling fruit and vegetables as possible before time ran out. The large projected game, live score and countdown turned the #TreciPeProaspăt fresh-produce campaign into an intuitive physical challenge for players and spectators.