ParkLake Façade Projection

3DLP carried out a full-scale projection test on the ParkLake Shopping Center façade in Bucharest in 2016. Architectural grids, alignment patterns and test imagery were positioned across the long exterior elevation to evaluate how a future visual composition would read around windows, cladding and entrances. The night-time study established the usable surface and viewing impact of the building, turning the newly opened shopping centre into a large urban projection canvas.