Kaufland Projection at UNTOLD 2019

3DLP projection-mapped the freestanding Kaufland wordmark at UNTOLD 2019 in Cluj-Napoca. Fast-moving colour, stripes and illustrated textures filled each oversized letter above the festival activation, keeping the sign in constant motion after dark. The compact mapping installation gave Kaufland’s long-running UNTOLD partnership a vivid landmark beside its public area and Daydreaming programme.