Kaufland Projection Installation at Neversea 2019

3DLP projection-mapped the oversized Kaufland wordmark installed at Neversea 2019 on the beach in Constanța. Animated colour travelled across the individual letters before resolving into the brand’s red-and-white identity, turning the freestanding sign into a changing night-time landmark. The custom-masked image remained clean against the dark festival site and was visible from the surrounding sponsor area.