IQOS Immersive Event at World Trade Center Bucharest

3DLP supplied a room-scale immersive projection environment for an IQOS event at World Trade Center Bucharest in 2016. Fluid glass-like forms and luminous turquoise lines spread across a vast overhead surface and continued onto the surrounding walls, placing guests inside a single abstract visual world. The coordinated ceiling-and-wall imagery turned the darkened event space into a dramatic audiovisual installation. The brand event formed part of IQOS's initial 2016 Romanian activity around premium “IQOS Spaces.”