IKEA Greenpeace

3DLP projected Greenpeace’s investigation “From Forest to Barcode” onto the exterior of IKEA Băneasa in Bucharest on the night of 8 September 2025. Animated drawings of Carpathian forests, campaign testimony and the altered slogan “Proud to look green” appeared beside the illuminated IKEA sign before the report was released the following morning. The wide façade projection linked Greenpeace’s findings about IKEA suppliers and threatened old-growth forests directly to the retailer’s public identity.