FUZETEA — Bucură-te de CeAi

3DLP supplied the large-format rear-projection environment for the FUZETEA “Bucură-te de CeAi” campaign shoot at Kentauros Studios on 11 November 2019. Projected landscapes and graphic backdrops created a flexible in-camera setting for Alex Coteț, Micutzu, Vio and Maria Popovici, allowing the visual world to change around the performers without interrupting the filming flow. The projection supported the campaign’s playful ensemble format while keeping the imagery clean, bright and integrated with the studio lighting.